Business for Sale
Wine Franchise Resale - REDUCED
Businesses for Sale in North Carolina, Food and Beverage for sale
Business Id : BSM1085
Location : North Carolina > > Triad
Category : Food and Beverage >
Website Link : N/A
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| Summary : |
| IF YOU ARE INTERESTED IN THIS BUSINESS YOU MUST EMAIL ME DIRECTLY AT CMILAM@ENLIGN.COM. BIZSUPERMALL.COM CONTACT DOES NOT WORK AND CUSTOMER SUPPORT DOES NOT RESPOND This wine franchise is unique because it combines bottle and case sales with by the glass sales which turns the store into a destination wine bar for the evenings. Wines are conveniently organized in stone alcoves by taste “styles”. Each style is clearly labeled throughout the store to assist customers to distinguish their preferences and individual tastes. In addition, food pairings are suggested to help the customer complete their meal. This wine boutique and bar provides an easy, comfortable environment for wine shopping that takes the guesswork out of choosing the right selection. The store specializes in hard to find wines from small and large vineyards at affordable prices. There are over 275 selections from more than 14 wine growing countries and most wines are in the $10-$25 price range. In addition, it features several exclusive and private label wines. Exclusive wines are pre-existing labels with limited case production that are sold only to this wine boutique and bar. Private label wines are produced and labeled only for this wine boutique and bar. Customers may also purchase a variety of wine related merchandise and gift baskets. Over 75 approved vendors work with this wine boutique and bar to provide a wide selection of merchandise at very affordable pricing. Another very significant product is the Wine Club which customers may join and receive numerous tangible benefits for a nominal fee each month. The Wine Club is the perfect up sell for loyal, wine-loving customers as it provides a known positive cash flow each month while still offering a significant value to the current list of 300+ members! This wine boutique and bar also has a very strong on-premise wine business. The location is more of a wine retail store by day and a wine bar in the evenings. Weekly wine tastings draw an average of 75 customers per tasting. In addition, this wine boutique and bar features live music on both Friday and Saturday nights. These evening events have a strong customer following and keep this location top of mind in the area as the place to go to drink and purchase wine. Since opening in mid-2008, this store has consistently been one of the Top Five stores in the franchise. In 2010, just its second full year of operation, over 10,000 customers visited the facility. Sales and units sold have consistently increased from the day the doors were opened! The top 5 customers account for less than 5% of total sales. Products are also sold via a website. The franchisor provides an arsenal of tools to promote the business including access to artwork and images for collateral materials, graphic design for weekly email blasts, a national public relations strategy to elevate the overall brand, a gift card / loyalty card program and assistance with grand opening materials & planning. |
| Business Competition : |
| While the truth is this shop / bar is unique, one might consider the following as competitors: • Grocery stores offering a wide variety of wines with varying degrees of quality, taste and value. • Mass retailers and discount wine stores inventorying an unending number of selections with varying degrees of wine expertise and customer service. • Wine stores dedicated to the connoisseur and perceived to be too complicated, snobby and expensive. Most of these retail wine competitors are stocked with overwhelming choices, are disorganized and inconsistent. They lack customer service, in-depth product knowledge and they do not offer the complete, desirable wine experience. This shop offers consumers an uplifting shopping experience. Wines are conveniently organized by taste styles and are accompanied by cards that offer at-a-glance information. The staff is friendly, knowledgeable and eager to answer questions or engage the customer in discussion about their favorite wines. It’s about making the shopping experience personal and this shop differentiates itself from the competition by providing intimate indoor seating and an outdoor, covered and heated patio to enjoy a glass of wine and conversation with friends or family during any season of the year. |
| Business Expansion : |
| Wine consumption in the United States has grown tremendously over the last decade. In fact the US has just surpassed France as the biggest consumer of wine in the world. Of the total adult US population, 25.4 million are core wine consumers (up from 19.2 million in 2001). Of this total, 15% drink wine daily, 48% drink wine a few times per week and 37% drink wine weekly. Marginal wine drinkers account for another 28.2 million wine consumers and 50% drink wine at least 2-3 times per month. Core wine consumers are primarily female (60%) and between the ages of 40-59. Marginal wine consumers are also primarily female (59%) and between the ages of 30-49. A majority of both groups prefer wine to other alcoholic beverages. 25% of men now report drinking wine more than any other alcoholic beverage, up from 16% in 1992. Everyday is an occasion at WineStyles. The marketing strategy hinges on that important statement. Customers will be welcomed into a European inspired wine cellar where they can feel comfortable to browse and ask questions about their favorite wines. They will be encouraged to sample, sip and shop until they find the wine they love. The marketing strategy will focus on the following key elements: • Developing a reputation for great selection, an appealing store environment, competitive prices and excellent customer service. This should encourage strong word of mouth advertising. • Maintaining an awareness of the store through regular advertising to the target community. This will be a combination of media – newspaper, direct mail, in-store ads & promotions, website & email blasts, radio and/or billboards. • Business stimulating activities such as wine tastings, wine & food pairings, live music and publishing a weekly e-newsletter. • Promotion of the wine club to encourage regular customers to sign up and take advantage of great wines and savings on their favorite bottles. The on-going marketing strategy includes grass roots efforts, newspaper advertising, direct mail, weekly email blasts and special events such as wine tastings or food pairings. A primary focus will be placed on signing up customers for the wine club. This will be accomplished through aggressive in-store sales efforts, via email campaign and grass roots efforts such as door hangers and participation in local civic organizations & Chamber of Commerce events. |
| Reasons for Selling : |
| Owner has been asked to join the family business on the west coast. |
Uploaded Documents:
Available upon Request.
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